Horizontal infographic creator3/16/2023 ![]() The opportunities to show off your infographic within an Instant Experience are almost limitless. After clicking on an Instant Experience, your audience can watch engaging videos and slideshows, view photos, swipe through carousels, and more-all in a single, seamlessly scrollable ad. These complex, mobile-only advertisements load instantly. Here are a couple different examples of customized thumbnails when sharing links.įacebook Instant Experiences, formerly known as Canvas ads, are the latest advertising tool for you to experiment with your infographic and brand messaging. The nice thing about sharing a link with a customized thumbnail is that when the thumbnail is clicked, it will automatically redirect the reader to the full piece on your website. We use the Yoast SEO plugin to do that on our website.įor maximum impact, create your preview image at 1200 x 628. Here’s a great post that goes more in-depth on that, if you’re unsure about how that works. Make sure on the back end of your website, you have a custom thumbnail for your Open Graph Tag. Here is an example of how we used a carousel to preview a few parts of our 2015 annual report. Note that carousel images are square, so we suggest creating your images at 600 x 600. ![]() You can also customize the copy below each image, too. When any of the images are clicked or tapped, your website with the full infographic will automatically open. Photo Carousel Dimensionsĭo you have multiple parts of your infographic that you want to preview to your audience at once? A carousel can be a great way to show a few pieces in a fun, interactive way. Within your Facebook post promoting your infographic, signal to people that more content is there so that if they find your image interesting, they know to click the link to learn more. (Remember, the full infographic should have a home somewhere like your blog, website, etc.) Now regardless of what photo orientation (vertical, horizontal, square) and whether you choose to upload one photo or an album with a few photos, make sure you post the link back to the full infographic in your post. For instance, if you upload a 500 x 700 image, Facebook will resize it to 281 x 394 pixels. The adjusted width will be relative to the 394 pixels. If you upload a vertical image, it will be scaled to a height of 394 pixels, aligned to the left, with white space to the side. Horizontal images smaller than 470 pixels wide could appear at less than the 470-pixel width, aligned left with whitespace to the right of the image. If you upload a horizontal image, it will be scaled to 470 pixels wide and the height will be adjusted accordingly. This will be the case no matter what size square you upload, but note that images smaller than 470 pixels might appear a blurry or pixelated when they are sized up. If you upload a square image it will display as a 470-pixel square, the maximum allowable size in a Facebook feed. When showcasing portions of our infographic, we tend to do square or horizontal images. Whether it’s horizontal, vertical, or square, Facebook will determine which dimensions it uses to show your image. Remember that when showcasing a portion of your infographic, try to crop a visually compelling portion, like the header of the infographic or a section with a compelling stat. Social media posts show pieces of your infographic and direct the viewers to see the rest on your website, your blog, or another page that properly can host your infographic in its beautiful, readable glory.įacebook should be used as a vehicle to share your infographic, not house it. ![]() ![]() One thing to note is that whatever post type you choose, you should be sharing only a portion of your infographic. When you go to the Facebook Creator Studio to create a new post, you can upload a single image by clicked the “Share a Photo” option, or you can click into “Multimedia” for more options: ![]() We have a few options and alternative ways to promote infographics specifically on Facebook.Īs a brand page, there are plenty of options for how your infographic can be uploaded to Facebook. ĭon’t shed too many tears for these mishandled visuals. Your audience won’t be able to read a thing. THE TAKEAWAY HERE – DO NOT UPLOAD YOUR FULL INFOGRAPHIC AS A PHOTO TO FACEBOOK. ![]()
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